American Orchid Society Announces Partnership with Sun Bulb Company, Inc.

Delray Beach, FL -- October 5, 2006 The American Orchid Society (AOS) is pleased to announce a new partnership with one of the premier orchid firms in the nation. Sun Bulb Company Inc., headquartered in Arcadia, Florida, has been growing and distributing orchids and BETTER-GRO orchid supplies for more than 50 years. Throughout this half-century, Sun Bulb has tested and developed some of the most effective potting mediums and fertilizers for growing different types of orchids, and the AOS is proud to offer its endorsement of Better-Gro potting mixes and fertilizers.

“Over 85 years, the AOS name has come to mean quality instructive offerings and superb member and customer service,” states Art Moore, the Society’s President. “We take very seriously consideration of lending our good name to products, and we’re delighted and confident that partnering with Sun Bulb in this venture will superbly compliment not only the AOS’s educational mission, but also greatly enhance the opportunity to put solid products in the hands of orchid growers across the country.”

“The BETTER-GRO family is thrilled to partner with the AOS in this venture,” states Tom Hollingsworth, President of Sun Bulb Co. “Our Better-Gro mixes and fertilizer formulations are used by home gardeners as well as our orchid growers in our nurseries and are proven successful and effective. Teaming with a world-class educational organization such as the AOS is a natural alliance for Sun Bulb’s Better-Gro orchid supplies and we’re excited about this opportunity.”

The AOS logo and Web site contact information will appear on the following BETTER-GRO products: 4 and 8 quart special orchid mixes; 8 quart phalaenopsis mix; 8 quart orchid bark; 1/8 BU. vanda mix; orchid moss; 1 pound orchid plus fertilizer; and 1 pound orchid plus bloom booster. The AOS will disseminate information concerning the endorsed Sun Bulb products through various communication vehicles at the organization’s disposal, including its award-winning Orchids magazine and its popular Web site (www.aos.org), as well as offer Sun Bulb’s products through its headquarters in Delray Beach, Florida — the AOS Visitors Center and Botanical Garden.

Sun Bulb Company was founded by AP and Mildred Hollingsworth 1956. Over the years, this third-generation family business has grown with the orchid industry, distributing Better-Gro garden products throughout North and South America. These products are found at major garden retailers and independent garden centers — see www.better-gro.com for a retail outlet in your area.

The American Orchid Society, founded in 1921, is the largest special-interest horticultural organization in the world. The nonprofit organization’s goals are to extend the knowledge, production, preservation, use and appreciation of orchids. The AOS Web site — the one-stop e-shop for quality orchid information — receives more than 3 million hits per month, making it the #1 Internet site for orchids (Google keyword “orchids”). The AOS is the premier authority for orchids for all matter of audiences (governments, the horticultural and orchid industries, affiliated societies, the national and international media, etc.). The AOS has more than 400 affiliated orchid societies and organizations around the world to which the organization is a reliable and constant source of information.

For Additional Information:

American Orchid Society — Lee Cooke, Executive Director — 561-404-2010 — lcooke@aos.org
Sun Bulb Company — Tom Hollingsworth, President —– 863-494-4022 — jneeley@sunbulb.com

For information concerning membership, orchid-related topics such as orchid education, research and conservation, orchid shows and events, plant-care suggestions and more, visit the American Orchid Society’s Web site at www.aos.org or call the AOS Visitors Center and Botanical Garden in Delray Beach, Florida, at 561-404-2000.